We Too Make a Difference (We2MAD) Program

In 2008, the FLHCF implemented a pilot project titled, “We Too Can Make a Difference" (We 2 MAD), a community-in-schools project using the Community Health Advisors (CHAs) model.  The pilot project was funded by the Mississippi Breast and Cervical Cancer Program (MS BCCP) and thereafter, the Opens Meadow Foundation, Wal-Mart store #716, and Susan G. Komen for the Cure.

A total of 80 females students, 20 per targeted underserved county were identified, recruited, and trained as Junior Community Health Advisors (J-CHAs).

These female students are required to participate in an eight-hour breast health and cancer education training. The students identified more than 400 women who had rarely or never been screened for cancer and were at high-risk for developing the disease.

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The We2MAD program utilizes the communities-in-schools recruitment model designed for high school (sophomore) females.The students (J-CHAs) are responsible for identifying and recruiting women (family, friends, and neighbors) ages 40+ from their community. They are trained to identify women who rarely or never had a breast exam (clinical or self) and/or are at a higher risk for developing breast cancer.

The We2MAD program has been implemented in five rural counties (Holmes, Humphreys, Leflore, Sunflower, and Washington) and in five county schools.